The Effect of Social Media Marketing Activity, Relationship Equity, and Customer Loyalty: Studies on Consumers Using Indonesian Beauty Products, Somethinc
Naufal Mahardika Wibowo & Arif Hartono · Journal of Economics, Management and Trade · 2023
Aims: The purpose of this study was to analyze the factors that influence SMMA such as Entertainment, Interactivity, Trendy, Customization, and E-WoM on Relationship Equity and Customer Loyalty on the @somethincofficial Instagram account. Study Design: This study employs a quanti...
Open access
Research Article
10.9734/jemt/2023/v29i51094