From Green Vision to Market Reality: Exploring Sustainable Initiatives and Challenges in India
Nibir Pratim Choudhury · Advances in Research · 2024
In the era of globalization and heightened environmental awareness, the relevance of green marketing has surged in India. This exploratory study investigates the evolution and significance of green marketing, shedding light on its golden rules and integration into the marketing m...
Open access
Research Article
10.9734/air/2024/v25i31047