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Nisha Arya

Publications (2)

Creation of Innovative Designs Using Traditional Kashidakari Embroidery Motifs for Home Furnishings

Sarita Devi, Nisha Arya, Nirmal Yadav, Lalita Rani & Sushila . · Advances in Research · 2020

The beautiful and intricate Kashmir embroidery known as ‘Kashidakari’ is recognized everywhere for its beauty of craftsmanship, motifs, colours, textures, etc. Kashida embroidery designs are the most popular commercial embroidery designs not only because these have retained its r...

Open access Research Article 10.9734/air/2020/v21i530205

Citation Analysis of Marketing Research: Key Contributions and Future Directions

Vikash Chandra Gautam, Arpita Sharma Kandpal, Nisha Arya & Sudhanand Prasad Lal · Archives of Current Research International · 2024

Citation analysis measures the relative importance or impact of an author, article, or publication by counting the number of times other works have cited it. This research conducted a thorough examination within the marketing academic field, exploring the most cited articles and...

Open access Research Article 10.9734/acri/2024/v24i6818