The primary objective of this study is to thoroughly examine milk marketing dynamics within Shahabad Block, Hardoi District, Uttar Pradesh, focusing on the different channels used for milk marketing. The research aims to categorize cattle owners, investigate demographic trends am...
Open access
Research Article10.9734/ajaees/2024/v42i52424
Bases on information gathered from 176 respondents, a study carried out in the Hoshiarpur area of Punjab state discovered numerous Amistar fungicide promotional methods. The study's main goal was to determine how best to market fungicide to farmers. It is revealed that out of tot...
Open access
Research Article10.9734/ajaees/2023/v41i102156
Syngenta India Pvt. Ltd is a prominent player in the agri-inputs industry, with a focus on high-quality innovative agrochemicals that increase crop yield and quality. The aim of this research paper is to explore the consumer buying behavior of selective herbicide in the agricultu...
Open access
Research Article10.9734/ajaees/2023/v41i92103
The main objective of the study was to find out the sales promotion and consumer buying behaviour of Likla food products. The research mainly focuses on the factors like quality, consumer preference, price, service, attitudes, and consumer experience. In this study, data was coll...
Open access
Research Article10.9734/ajaees/2023/v41i92043
Insecticides are the substances which are used to kill insects. They have the potential to alter ecosystem components majorly and are toxic to animals as well as humans. Some insecticides become concentrated as they spread in the food chain. Insecticides are insecticides that are...
Open access
Research Article10.9734/ajaees/2023/v41i92027
Fertilizer is one of the strategic inputs for enhancing productivity which enables the farmers to meet the growing demand for food in the country. Distribution of various fertilizers is very active and dense, chiefly done by cooperative societies, some public and private sectors....
Open access
Research Article10.9734/ajaees/2023/v41i92028
Based on information gathered from 120 respondents, a study carried out in the Hoshiarpur area of the Punjab state discovered numerous Rifit Plus herbicide promotional methods. Henry Garrett's ranking test was employed in the study's analysis. The study's main goal was to determi...
Open access
Research Article10.9734/ajaees/2023/v41i92014
India’s people live in rural areas and their main occupation is agriculture. A Paddy is the seed of the grass species Oryzasativa (Asian rice) or Oryzaglaberrima (African rice). As a cereal grain, it is the most widely consumed staple food for a large part of the world's human p...
Open access
Research Article10.9734/ajaees/2023/v41i92016
The Present study was conducted in the year 2022 with a sample of 100 Rice farmers in Block of Pipli district of Kurukshetra. The study reveals that the market share of Syngenta India Ltd. was found to be on the top rank in the district. The market share and key existing competit...
Open access
Research Article10.9734/ajaees/2023/v41i81996
The article on title “Study of effective Promotional Tools for enhancing the use of Pre-Emergence Herbicide in Paddy Crop” was carried out under the guidance of Dr. NITIN BARKER. Paddy (Oryza sativa) is the major staple food for a large population of world’s population especially...
Open access
Research Article10.9734/ajaees/2023/v41i81979
The study conducted in the Nainital district of Uttarakhand state investigated the consumers’ buying behaviour towards organic food products based on the data collected from 110 respondents. The study used Henry Garrett's ranking test for analysis. The study focused on finding ou...
Open access
Research Article10.9734/ajaees/2023/v41i71968
This study was on brand promotion of hybrid paddy in Koderma district of Jharkhand. It was mainly focussed on positioning of Arize 6444 with respect to other hybrid paddies and to formulate a proper promotional strategy for enhancing the acceptability of Arize 6444. It was found...
Open access
Research Article10.9734/ajaees/2023/v41i71942
The study conducted in Patna district of Bihar State has investigated the supply chain of Arize 6444 seed based on the data collected in the field survey from 100 respondents. The study has used Henry Garrett’s test for analysis. The study focused on the different constraints inv...
Open access
Research Article10.9734/ajaees/2023/v41i71971