Nnamani, Victoria Obiageli

Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria

Nnamani, Victoria Obiageli & Madu, Maureen Anayo · Asian Journal of Language, Literature and Culture Studies · 2024

The purpose of the study was to determine the impact of branding on undergraduate students’ purchasing behavior in Enugu State, Nigeria. Specifically, the study sought to determine the impact of branding on undergraduate students loyalty, willingness to pay and attitude to specif...

Open access Research Article 10.9734/ajl2c/2024/v7i3200

Persistent Price Increase of Goods in Enugu State: Postgraduate Students of Business Education Perspective

Solomon, Uchenna Agbo & Nnamani, Victoria Obiageli · South Asian Journal of Social Studies and Economics · 2023

The main aim of the study was to determine the persistent price increase of goods in Enugu State: postgraduate students of business education perspective. The study contains three specific purposes. Also, the study was guided by three research questions and three hypotheses. The...

Open access Research Article 10.9734/sajsse/2023/v20i3712