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Nur Afifah

Publications (3)

The Effect of Work Environment and Work-life Balance on Job Satisfaction: Work Stress as a Mediator

Nathania Jessica, Nur Afifah, Ilzar Daud, . Sulistiowati & Wenny Pebrianti · Journal of Economics, Management and Trade · 2023

Aims: Employees are one of the crucial factors in a company. Company must be able to pay attention to the physical and mental needs of the employee to obtain good performance. Work environment and work-life balance are the factors that affect the employees’ performance and job sa...

Open access Research Article 10.9734/jemt/2023/v29i11074

Social Media Marketing and Word of Mouth on Product Purchase Intentions at Bibit FinTech Startup with the Mediation of Brand Awareness

Sandra Tania, Erna Listiana, . Syahbandi, . Ramadania & Nur Afifah · Journal of Economics, Management and Trade · 2023

Aims: This study aims to find out whether marketing through social media and word of mouth can significantly influence brand awareness and purchase intention of mutual fund products at Bibit startup, because branding plays an important role in services since the stronger the bran...

Open access Research Article 10.9734/jemt/2023/v29i21075

Crypto Price Prediction as an Investment Opportunity: An Empirical Study of Three Global Cryptocurrencies

Renaldi Taryanto, . Syahbandi, . Wendy, . Mustaruddin & Nur Afifah · Asian Journal of Economics, Business and Accounting · 2023

Aims: To determine the investment feasibility of evaluating cryptocurrency opportunities as an investment product under the possibility of crypto price valuation selection. The study analyzes three indicators: asset price returns in unrelated time, selection of cryptocurrency inv...

Open access Research Article 10.9734/ajeba/2023/v23i2919