E-Marketing and Organizational Performance: A Study of Five Manufacturing Companies in Oyo State, Nigeria
A. Ajiboye, Folasade, Ogunrinade, Ranti & O. Ayanleke, Samuel · South Asian Journal of Social Studies and Economics · 2018
The information age holds a number of daunting challenges for modern organizations, and more specifically, modern marketers. These challenges have contributed towards a fast-changing and more complex environment for organizations. This study examines the effect of E-marketing on...
Open access
Research Article
10.9734/sajsse/2018/v1i425815