Consumers’ Loyalty to Bottled Water Brands in Nigeria: An Empirical Study
Okey C. Akabogu · Journal of Economics, Management and Trade · 2014
Aims: This study operationalized a theoretical framework, the “brand-choice sequences” theory, to empirically measure and analyze consumers’ loyalty to brands of bottled water in Nigeria, using Awka, a capital city of Anambra State, Nigeria and six bottled water brands as study s...
Open access
Research Article
10.9734/BJEMT/2014/7104