Olafare S. Abolaji

Electronic Customer Relationship Management (E-CRM) & Marketing Performance: Empirical Evidence from Nigeria Telecom Sector

Ekakitie-Emonena Sunny & Olafare S. Abolaji · Journal of Economics, Management and Trade · 2015

This study x-rays the adoption and use of electronic customer relationship management (CRM) in managing customers and subscribers of telecom services. The objective is to ascertain the variants of electronic marketing and how they impact the market performance of firms in the tel...