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Olivier Fuchs

Publications (2)

The Importance of Flexibility at Work for Generation Z in Germany

Lisa Bielefeld, Olivier Fuchs, Hanna Pfeiffer, Emma Lorenz & Kristina Poslawski · Journal of Economics, Management and Trade · 2025

Aim: In order to be able to detect potential employees’ preferences on time and place-related flexibility in the workplace and to distil recommendations for employers when designing the workplace for future generations, this article examines how flexible work arrangements—particu...

Open access Research Article 10.9734/jemt/2025/v31i91352

The Effect of TikTok Live Streaming Shopping on Generation Y and Z Impulse Buying Behaviour: The Example of Indonesia

Ayla-Kamila Anindita, Mehran Najmaei & Olivier Fuchs · Asian Research Journal of Arts & Social Sciences · 2025

Aim: Using social media as a marketing tool has given market players a new and interesting way to market their products and services not only in developed markets, but also in emerging ones. One of the important emerging markets for such companies is Indonesia, which has a large...

Open access Research Article 10.9734/arjass/2025/v23i7734