Oluwaseun Ebiesuwa

A Systematic Review of Machine Learning Approaches for Customer Lifetime Value Prediction in E-Commerce

Oluwaseun Ebiesuwa & Oduware Collins Odigie · Asian Journal of Research in Computer Science · 2026

Customer lifetime value is an important measure for understanding long term profitability in e-commerce, where firms depend on effective customer retention and development in highly competitive digital markets. Traditional statistical approaches have supported early customer life...