P. Arpitha

Digital Transformation in Agricultural Marketing: A Comparative Analysis of the Volume of Agricultural Produce Transactions across Marketing Channels

M. Varun Prasanna, Bhavana Kabber, Soyal Rajesa Mujavar, M. R. Yalajeri, P. Arpitha & L. Gowthami · Journal of Scientific Research and Reports · 2026

The study aimed to compare the transaction volume and economic performance of agricultural produce marketed through physical, digital, and combined (physical and digital) marketing channels across farm-size categories in Chikkaballapur district of Karnataka. An ex-post facto rese...

Open access Research Article 10.9734/jsrr/2026/v32i94501

Impact of Different Modes of Agricultural Produce Sale on Farmers' Economic Performance in Chikkaballapur District, Karnataka, India

M. Varun Prasanna, Bhavana Kabber, Soyal Rajesa Mujavar, M. R. Yelajeri, P. Arpitha & L. Gowthami · Advances in Research · 2026

Digital agricultural marketing has emerged as an effective approach to improve market access and enhance farmers' economic returns. The present study assessed the impact of different modes of agricultural produce sale, namely physical (traditional), digital, and a combination of...

Open access Research Article 10.9734/air/2026/v27i51725