P. C. Ajieh

Effective Application of the Coorientation Communication Model in Disseminating Agricultural Information: A Review

P. C. Ajieh & U.N. Uzokwe · Asian Journal of Agricultural Extension, Economics & Sociology · 2014

Co-orientation is a measurement process which contributes to a consensus of views among communicators. Co-orientation analysis yields three measures of consensus: accuracy, congruency and agreement. Accuracy refers to the similarity between one person’s estimate of another’s perc...