P. Hanumantharao

The Impact of Health Marketing Strategies in Developed, Developing and Underdeveloped Countries

P. Hanumantharao, Seshapu Ramadevi, Sanjay J. Bhayani & P. Neeraja Ratan · Asian Journal of Economics, Business and Accounting · 2026

This study examines how health marketing strategies differ across developed, developing, and underdeveloped countries, with particular attention to the roles of technology, infrastructure, socio-economic conditions, and cultural context. Using a comparative secondary-data approac...