Pankaj Vaishnav

Neoliberalism, English and the Market: A Discourse Analysis of Policy and Promotion in Indian Higher Education

Pankaj Vaishnav · Asian Journal of Language, Literature and Culture Studies · 2025

This article explores how English is discursively constructed and commodified within the neoliberal landscape of Indian higher education. Drawing on critical discourse analysis (CDA), it examines six national policy documents—including the National Education Policy (NEP) 2020, UG...

Open access Research Article 10.9734/ajl2c/2025/v8i2268

Thinking Through Language: Revisiting Linguistic Relativity in Cross-Cultural Communication

Pankaj Vaishnav · Asian Research Journal of Arts & Social Sciences · 2025

This paper revisits the theory of linguistic relativity to explore its relevance to cross-cultural communication. Rooted in the work of Edward Sapir and Benjamin Lee Whorf, the concept suggests that language influences the way individuals think and interpret the world. While stro...

Open access Research Article 10.9734/arjass/2025/v23i5690