Assessing the Farmers’ Decision on Neem-based Bio Pesticide Adoption in Tamil Nadu, India
Balasubramaniam P, Shanmugam PS, Gnanasanjevi G & Parimalarangan R · Journal of Scientific Research and Reports · 2025
Objectives: The study aimed to examine the determinants influencing farmers’ intention and behaviour toward the adoption of neem-based bio pesticides in Tamil Nadu, India, by integrating the Protection Motivation Theory (PMT) and the Unified Theory of Acceptance and Use of Techno...
Open access
Research Article
10.9734/jsrr/2025/v31i113692