Strategic Drivers of Supermarket Sustainability: Evidence from Nairobi County
Olive S. Masika, Eric Mathuva & Paul K. Mwenda · Asian Journal of Economics, Business and Accounting · 2025
With the growing emphasis on sustainability in modern business practices, this research set out to examine the main strategic factors that shape the long-term viability of supermarkets in Nairobi County. The study particularly focused on how marketing strategies and technological...
Open access
Research Article
10.9734/ajeba/2025/v25i102021