Examining Developed versus Emerging Economy Online Food and Beverage Purchase Behaviour and Predictors: A Survey Comparison of Indian, Chinese, Indonesian, Japanese and United Kingdom Consumers
Timothy Driver, Peter Tait, Caroline Saunders, Paul Dalziel, Meike Guenther & Paul Rutherford · South Asian Journal of Social Studies and Economics · 2020
Aims: Consumers are increasingly using online shopping for purchasing food and beverage (F&B) products. A challenge to industry stakeholders is understanding which elements of online digital media and smart technologies are associated with higher rates of online expenditure t...
Open access
Research Article
10.9734/sajsse/2020/v7i330193