Analysis of the Influence of Risk Communications and Subjective Norms on the Purchase Intention of Soft Structured Carriers (SSC) and Their Impact on Perceived Risk
Indah Lestari, Florentina Kurniasari & Prio Utomo · Journal of Economics, Management and Trade · 2022
Aims: This study aims to study, analyze and reveal the factors influencing the interest in purchasing Soft Structured Carriers (SSC) in millennial mothers in the Jabodetabek area. Study Design: Cross Sectional Quantitative Research. Place and Duration of Study: 271 millennial par...
Open access
Research Article
10.9734/jemt/2022/v28i111059