Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling
Kishlay Kumar & Puja Mishra · Journal of Economics, Management and Trade · 2024
Social media technology plays a crucial role in boosting productivity and competitiveness within various industries. It has made a substantial impact on the growth and vitality of small and medium-sized enterprises (SMEs) in the global economy. Through the utilization of social m...
Open access
Research Article
10.9734/jemt/2024/v30i81231