Marketing Environment of Small and Medium Enterprises in Pahang, Malaysia
Putri Rozita Tahir & Muneer Sultana · Journal of Economics, Management and Trade · 2015
Aims: The main aim is to examine the Socioeconomic Profile of Small and Medium Enterprises (SMEs) in Pahang and also to scrutinize the Internal and External forces of Marketing Environment of the SMEs in Pahang. Place and Duration of Study: Study was directed only for SMEs that a...
Open access
Research Article
10.9734/BJEMT/2015/17581