A Study on Factors Influencing Purchase Intention of Natural Perfumes: Framework for Designing Promotional Strategies
R. Sahana, S. Hemalatha, A. Rohini & S. Padma Rani · Asian Journal of Agricultural Extension, Economics & Sociology · 2021
The purpose of this research is to identify the factors influencing purchase intention of natural perfumes and also aims at designing promotional strategies for natural perfumes. This study was examined through an online survey administered to the perfume buyers. Multiple regress...
Open access
Research Article
10.9734/ajaees/2021/v39i1030711