Understanding the Role of Personal Norms and Consumer Scepticism in Green Purchase Decisions
Vedant Bhrambhatt & Radhika Korde · Journal of Economics, Management and Trade · 2025
Understanding consumer behaviour in the context of sustainable consumption is crucial for fostering long-term environmental responsibility. This study examines the interconnections between personal norms, green purchase intention, consumer buying processes, and post-purchase outc...
Open access
Research Article
10.9734/jemt/2025/v31i71327