Ramona Isabel S. Ramirez

Setting the Sweet Spot: Price Determination for Local Chocolates in the Philippines

Ma. Teresa B. Lirag & Ramona Isabel S. Ramirez · Journal of Economics, Management and Trade · 2024

A research study was conducted to assess the price sensitivity and determine the optimal pricing strategy of locally produced chocolate in Bicol region, Philippines. Selected respondents were interviewed composed of cacao farmers, processors/entrepreneurs and chocolate consumers...

Open access Research Article 10.9734/jemt/2024/v30i41204

Navigating the Realm of Product Promotion for Local Chocolates

Ma. Teresa B. Lirag, Edmundo B. Casaul Jr. & Ramona Isabel S. Ramirez · Asian Journal of Research in Agriculture and Forestry · 2023

The Philippines is starting to have strong gains in the chocolate confectionery with the steady increase in demand for local chocolates. A study was conducted to determine the promotional media preference and strategies for creating awareness of the local chocolate developed by t...

Open access Research Article 10.9734/ajraf/2023/v9i4245