Does the Addition of a Marketing Intermediary Increase the Manufacturer's Profits?
Reut Gantz, Mor Levi, Elinor Idan, Kobi Idan & Amir Elalouf · Advances in Research · 2014
This article will examine whether adding a marketing intermediary can increase a manufacturer's profits, as compared with marketing the product directly to the consumer. Previous studies suggest that cooperation between manufacturers and retailers provides both parties with benef...
Open access
Research Article
10.9734/AIR/2015/10742