Behavioural Finance in Banking and Management: A Study on the Trends and Challenges in the Banking Industry
Ritesh Ranjan · Asian Journal of Economics, Business and Accounting · 2025
By incorporating psychological insights into financial decision-making and questioning conventional economic theories, behavioral finance has become a revolutionary field. Behavioral finance offers a sophisticated understanding of how social influences, emotions, and cognitive bi...
Open access
Research Article
10.9734/ajeba/2025/v25i11657