The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FoMO) on the Intention to Purchase Skincare Products in Purwokerto, Indonesia
Rizkia Febri Purbaningrum, Herni Justiana Astuti, Muchammad Agung Miftahuddin & Meydy Fauziridwan · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study aims to test, analyze, and discuss the impact of social influence, product knowledge, and fear of missing out on skincare purchase intention in Purwokerto. Next, the variable fear of missing out was added as a mediating variable. Unlike previous studies that gene...
Open access
Research Article
10.9734/ajeba/2025/v25i71895