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Robert Obuba

Publications (9)

Assessment of Budgeting Literacy Affect on Provision of Physical Resources in Public Secondary Schools in Buuri Sub-county

Robert Obuba & David Kathurima · Asian Journal of Economics, Business and Accounting · 2022

Budgeting refers to how business funds are managed effectively. Budgeting literacy is essential for proper management of school finances and hence provision of physical facilities. Thus, the current research seeks to find out the influence of budgeting literacy on physical resour...

Open access Research Article 10.9734/ajeba/2022/v22i1130606

Effect of Market Development Strategy on Performance of Animal Feeds Manufacturing Firms in Meru County

Joshua Murithi Mwenda & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2023

Due to its major role in the Kenyan economy, the success of the animal feed manufacturing business has broad implications for the whole agricultural sector. This study sought to assess the effect of market development strategy on performance of animal feeds manufacturing firms in...

Open access Research Article 10.9734/ajeba/2023/v23i161036

Accountability and Quality of Service Delivery in Marsabit County Government

Halima Ali Ungaye & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2023

Any organization's continued viability rests in large part on the quality of the services it provides. According to the theoretical literature, the level of professionalism shown by workers is a major factor in the quality of service clients get. However, there has been a lack of...

Open access Research Article 10.9734/ajeba/2023/v23i151010

Effects of Social Media Advertising on Consumer Buying Decision Making Process: A Case of Leading Online Shopping Sites in Kenya

Mbugua Florence Nungari & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2023

The goal of this research was to assess the influence of social media advertising on the buying decision-making process of consumers, using the case of leading online shopping sites in Kenya. the theory of reasoned action was used to frame this investigation. The study was conduc...

Open access Research Article 10.9734/ajeba/2023/v23i141008

Effect of Sales Promotion on Sales Performance of Kenya Tea Packers Ltd

Gitaka Michael Ndung’u & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2022

Successful promotion is a substantial aspect on which business establishments anchor their success. This study aimed at evaluating the effect of sales promotion on sale performance of Kenya Tea Packers Ltd. The study was informed by the AIDA Theory developed by Elmo Lewis, in (18...

Open access Research Article 10.9734/ajeba/2022/v22i2030680

Influence of Meru CBEF Membership Capacity in Executing Their Role on Public Participation

Akubu Silas Gitonga & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2022

Establishment of the CBEF at the county level via the Public Finance Management Act (PFMA) 2012 was designed to increase public involvement in the financial management of the county. The study was anchored under elite mass stakeholder theory. The study employed a descriptive surv...

Open access Research Article 10.9734/ajeba/2022/v22i1830652

Effects of Family Responsibility on Performance of Women Employees in Uhuru Flowers Farms in Timau, Meru County

Harriet Nkatha & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2022

The current economic times demand that both men and women must get income to support their families. Women therefore have an additional responsibility of balancing between work life and family life. Therefore it was important to establish effect of work-life balance program on pe...

Open access Research Article 10.9734/ajeba/2022/v22i330548

Assessment of the Effect of Re-organization Strategy on Performance of Department of Immigration and Citizen Services in Kenya

Daniel M. Thirikwa & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2022

The purpose of this study was to assess the relationship between reorganization strategies and the performance of department of immigration and citizen services in Kenya. The study was anchored under Contingency Theory of Structural Adaptation to Regain Fit Theory, it adopted an...

Open access Research Article 10.9734/ajeba/2022/v22i230543

Assessment of Career Development on Employee Performance in Private Health Sector in Isiolo County

Adan Hatari Hallo & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2021

Developing employees for future positions enables organizations to develop and place employees in positions compatible with their career interests, needs, and goals. However, most previous studies on career development did not focus on the private sector. It is against these that...

Open access Research Article 10.9734/ajeba/2021/v21i2130514