Ryan Mark A. Ambong

Analyzing Rice Farmers’ Intention to Adopt Modern Rice Technologies Using Technology Acceptance Model (TAM)

Ryan Mark A. Ambong & Maybelle A. Paulino · Asian Research Journal of Agriculture · 2020

This paper analyzes rice farmers’ intention to adopt modern rice technologies using the Technology Acceptance Model (TAM). Quantitative data were gathered through a survey among 404 rice farmers selected using three-stage sampling design. The empirical analysis was done using Par...