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S. Hemalatha

Publications (4)

An Application of Kaleidoscope Career Model among Marketing Professionals in Agribusiness Sectors

K. Nandhuparkavi, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

The purpose of the study is to analyze how the KCM (Kaleidoscope Career Model- consists of Authenticity, Balance, Challenge) influence the transition in their career and also to identify the factor influencing for the job mobility. Survey data were collected through Google forms...

Open access Research Article 10.9734/ajaees/2020/v38i1130450

Water Requirement of Selected Crops for Sangareddy District of Telangana Using CROPWAT 8.0

Ajay Kumar, Anurag Gautam, S. Hemalatha, P. Himaja & N. Hari · International Journal of Environment and Climate Change · 2022

The precise selection of appropriate crops that are compatible with the soil and crop water requirements (CWR) in a particular area is necessary for effective land and water management. A study was conducted to ascertain the agricultural water requirements of a few chosen crops f...

Open access Research Article 10.9734/ijecc/2022/v12i1131080

Consumer Preference towards Milk Products in Tamil Nadu

N. Aswini, K. R. Ashok, S. Hemalatha & P. Balasubramaniyam · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

Dairy industry is one among the important sector in India. India is the largest milk producer, accounting for more than 18.50 per cent of the world’s total milk production. In India 80 per cent of milk is marketed through the highly fragmented unorganized sector, which includes l...

Open access Research Article 10.9734/ajaees/2020/v38i1130470

Assessment of Relationship between Service Quality, Consumer Satisfaction and Consumer Loyalty in Retail Outlet Using SEM PLS Analysis

S. Moghana Lavanya, K. Mahendran, S. Hemalatha & R. Senthilkumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2018

In this era of competitiveness, organizations compete by enhancing their service quality to satisfy their customers. Primary data for the study was collected from eighty consumers who visited the retail shop which sold chilled chicken and meat products exclusively under its own b...

Open access Research Article 10.9734/AJAEES/2018/31583