Influence of Service Brand Communication on Behavioral Intention Special Reference to the Private Professional Educational Institutes in Batticaloa District
V. R. Ragel & S. Kishomigah · Asian Journal of Economics, Business and Accounting · 2019
Service brand communication plays a crucial role in determining the Behavioral Intention towards the brands, which is useful for business. It provides the values to consumers as well. This study examined whether service brand communication has an influence on Behavioral Intention...
Open access
Research Article
10.9734/ajeba/2019/v10i430114