S. M. A. K. Samarakoon

Theoretical Linkage between Theories of Social Comparison, Brand Congruence, Self Concept and Social Indentity

A. D. C. Perera, S. M. A. K. Samarakoon & W. M. C. B. Wanninayake · Asian Journal of Advanced Research and Reports · 2021

Aim: This paper proposed a theoretical framework to fulfill the theoretical gap which will lead to an extended theory for conspicuous consumption. Methodology: The main theory considered for this study is social comparison theory which is the grounded theory of the concept of con...

Open access Research Article 10.9734/ajarr/2021/v15i330377

Effect of Entrepreneurial Orientation on SMEs’ Innovation Performance in Sri Lanka

Lahiru Sameera Perera & S. M. A. K. Samarakoon · Asian Journal of Advanced Research and Reports · 2021

The critical phenomenon that SMEs' innovativeness denotes has growing interest from developing country researchers from multiple fields over the last decades. Thus, the study's objective is to examine the Entrepreneurial Orientations' effect on SMEs' innovativeness in Sri Lanka....

Open access Research Article 10.9734/ajarr/2021/v15i230367