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S. Moghana Lavanya

Publications (4)

Assessment of Relationship between Service Quality, Consumer Satisfaction and Consumer Loyalty in Retail Outlet Using SEM PLS Analysis

S. Moghana Lavanya, K. Mahendran, S. Hemalatha & R. Senthilkumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2018

In this era of competitiveness, organizations compete by enhancing their service quality to satisfy their customers. Primary data for the study was collected from eighty consumers who visited the retail shop which sold chilled chicken and meat products exclusively under its own b...

Open access Research Article 10.9734/AJAEES/2018/31583

Consumers’ Opinion towards Food Product Recall

C. Kaaviya, S. Moghana Lavanya & B. Krishnakumare · European Journal of Nutrition & Food Safety · 2019

Aim: To examine consumers’ opinion towards food product harm crisis. Research Design: Primary data was collected using well-structured questionnaire. Online survey was conducted and responses were obtained from 100 respondents. The study used convenience sampling technique in ord...

Open access Research Article 10.9734/ejnfs/2019/v10i330114

A Review on Perspectives of Cluster Formation in Promoting Competitive Advantage for Small and Medium Enterprises and Sustainable Economic Growth

K. Mahendran, P. Flowrine Olive & S. Moghana Lavanya · Advances in Research · 2020

This article reviews the currently available literature to examine how clusters provided competitive advantage for small and medium businesses, in what ways it led to economic growth and directs the policy interventions of the Indian government. The evolution of clusters and the...

Open access Research Article 10.9734/air/2020/v21i1030257

Climate Change Impact on Farmers’ Perception and Adaptation Response under Rainfed Agriculture in Southern India

S. Senthilnathan, V. Saravanakumar, M. Prahadeeswaran, S. Moghana Lavanya & S. Gurunathan · International Journal of Environment and Climate Change · 2022

Rainfed agriculture covers 80 percent of the World’s cropland and produces about 60 percent of the World’s food grains. In India, 55 percent of gross sown area accounts 40 percent of food production. In Tamil Nadu, nearly 48 per cent of gross sown area is under rainfed cultivatio...

Open access Research Article 10.9734/ijecc/2022/v12i1030921