Study the Impact of Customers’ Loyalty and Satisfaction on Bank’s Financial Performance (A Case Study of Resalat Bank)
Sajad Shah Hosseini & Behrooz Shahmoradi · Journal of Economics, Management and Trade · 2016
Purpose: This study attempts to provide a holistic approach of the Iran's banking sector and how it's financial operates by focusing on customer's loyalty and satisfaction. Design/Methodology/Approach: Using standard questionnaires a survey was carried out in the banking sector o...
Open access
Research Article
10.9734/BJEMT/2016/23925