The Nexus between Innovation Types and Marketing Performance of SMEs in an Emerging Economy: The Mediating Role of Knowledge Sharing
Samuel Afriyie, Jianguo Duo & Abdul-Aziz Ibn Musah · Journal of Economics, Management and Trade · 2018
This paper investigates the relationships between the innovation types, knowledge sharing and firm’s marketing performance of small and medium enterprise (SME) in an emerging economy- Ghana. In particular, it measures the mediating role of knowledge sharing within the relationshi...
Open access
Research Article
10.9734/JEMT/2018/44223