A Factor Analytic Investigation of Electronic Word-of-Mouth towards Fast Food Industry in Sri Lanka
Saraniya Devendra · Journal of Scientific Research and Reports · 2020
In modern marketing, the Fast Food Industry has experienced lots of changes. These changes have influenced both industries and the nature of the rivalry. Consequently, it is not shocking that these bread winners have been enforced in a puzzling situation to concentrate on their c...
Open access
Research Article
10.9734/jsrr/2020/v26i1030322