A New Tool for Personalized Advertising in Shopping Malls: A Smart Billboard System
Selay Ilgaz Sümer, Çağatay Berke Erdaş, Emre Sümer & Ahmet Paker · Archives of Current Research International · 2022
Along with the differences in customer preferences, a strong competition has emerged among the companies. Marketing managers have begun to design their marketing plans according to the target markets' needs and expectations. At this point, value-oriented marketing activities have...
Open access
Research Article
10.9734/acri/2022/v22i8547