Shamini Newton

The Effectiveness of Relational Bonds on Customer Loyalty Mediated with Customer Satisfaction: Telecommunication Industry, Batticaloa

Shamini Newton & V. R. Ragel · Asian Journal of Economics, Business and Accounting · 2017

Aims: Customer loyalty is considered to be a key component in enhancing the survival of businesses, especially in the situations faced by highly competitive industries. Therefore, Tele communication service providers should be conscious of the factors affecting customer loyalty i...

Open access Research Article 10.9734/AJEBA/2017/36550

Identifying Factors Affecting to Retailer-manufacturer Relationship Continuity Special Reference to Cosmetics Market in Kandy District

S. M. K. M. M. Samarathunga & Shamini Newton · South Asian Journal of Social Studies and Economics · 2018

Aims: A key issue in the field of relationship marketing is developing and sustaining relationship continuity. By this study retailers and manufacturers can recognize the factors that effect on their relationships and those findings can use to meet their desired relational benefi...

Open access Research Article 10.9734/sajsse/2018/v1i225776