Sri Andriani

Building Competitive Creative Villages in Malang City, Indonesia: A Behavioral Economic Approach

Sri Andriani, Agus Sucipto & Nabiilah Indah Nur Rahiimah · Asian Journal of Economics, Business and Accounting · 2026

Aims: This study aims to identify a modelling framework for productive creative villages in Malang City, analyse the economic behavioural factors influencing community participation decisions, and formulate strategic recommendations based on Behavioural Economics to enhance local...

Open access Research Article 10.9734/ajeba/2026/v26i12144

Government Policy and Digital Financial Literacy as Drivers of Digital Financial Inclusion: Evidence from Gen Z MSMEs in East Java, Indonesia

Nabiilah Indah Nur Rahiimah & Sri Andriani · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to analyze the influence of government policy and digital financial literacy, both partially and simultaneously, on digital financial inclusion among Generation Z Micro, Small, and Medium Enterprises (MSMEs) actors in East Java. Study Design: This study uses...

Open access Research Article 10.9734/ajeba/2025/v25i122100