The Effect of Influencer Marketing and Content Marketing on Customer Engagement and Purchase Decisions on Followers
Stella Evania, Erna Listiana, . Wendy, Titik Rosnani & Yulyanti Fahruna · Asian Journal of Economics, Business and Accounting · 2023
Aims: This study aims to analyze the effect of influencer marketing and content marketing on consumer purchase decision and customer engagement as mediating variables at Mitra Jawi Pontianak. Study Design: A quantitative approach was used to investigate this study, and as many as...
Open access
Research Article
10.9734/ajeba/2023/v23i2917