Suwitho

Evaluating Online Purchase Decisions on Shopee: E-Marketing, Price Perception, and E-WOM through the Lens of Consumer Attitude

M. Oemar Firdaus, Suwitho & Prijati · Asian Journal of Economics, Business and Accounting · 2025

Aims: The advance of digital technology development arises changes in every human aspect including online sales. Study Design: This study aimed to find out the effect of e-marketing, price perception, and e-word of mouth on purchasing decisions of glasses; with consumers’ behavio...

Open access Research Article 10.9734/ajeba/2025/v25i61868

Community Empowerment through Digital Marketing Optimization-Based Socio-preneurship Training

Juwita Sari, Titik Mildawati, Dini Widyawati, Suwitho, Nur Laily & Triyonowati · South Asian Journal of Social Studies and Economics · 2023

This paper is a descriptive presentation of the results of community service activities in Lamongan Village, East Java Province, Indonesia. This activity focuses on empowering women bag artisans who are there. In total, 30 bag confectionery women are members of the Forway brand M...

Open access Research Article 10.9734/sajsse/2023/v20i4745