Taha Hussain

Do Brand Community Pages Matter for Consumer Attitude? Evidence from Youth Of Hyderabad, Pakistan

Ayesha Noor, Taha Hussain & Syeda Sidra · Asian Journal of Economics, Business and Accounting · 2022

The high growth of social media users has allowed marketers to analyze the potential of using social media sites for targeting the customers all around the world. Different platforms of social media has become the richest source for promotional tool and forming consumer’s attitud...