This study aims to explore how strategic intelligence affects sustainable marketing efforts. People now recognize that strategic intelligence - the ability to gather, examine, and apply information for smart choices - plays a key role in running sustainable businesses. We used a...
Open access
Research Article10.9734/ajeba/2025/v25i102019
This study looks at how chatbots and conversational AI improve the consumer experience in Jordan. It focuses on the quality of chatbot interactions, how frequently people use chatbots, and the importance of conversational AI. The researcher used a simple random sample to collect...
Open access
Research Article10.9734/arjass/2025/v23i4656
Aims: Current study aims to uncover hints and signals for advertising and consumption in classic literature and how these hints and signals managed to give an indication regarding the current reality of marketing and consumption patterns among individuals. Study Design: The study...
Open access
Research Article10.9734/ajeba/2024/v24i31240