Tina Vukasović

Differences in Perceptions among Managers, Academics, and Students of the Importance of Various Aspects of Marketing Knowledge and Skills

Tina Vukasović · Journal of Economics, Management and Trade · 2014

Aims: Knowledge and skills needed to be possessed and used by marketing practitioners in order to improve marketing management and firm performance are identified in this paper. Study Design: The data from a survey, where marketing managers, academics and senior students in Slove...