Aims: This research aims to identify variables that are determinants or factors that influence behavioral intentions to use QRIS (Quick Response Code Indonesian Standard) in the Purwokerto traditional market. Study Design: The research population is the people of Purwokerto who t...
Open access
Research Article10.9734/ajeba/2024/v24i31259
Aims: This study aims to examine the influence of fashion involvement, shopping lifestyle, sales promotion, and hedonic shopping motivation on impulse buying. Study Design: This study employs a quantitative approach, utilizing an online questionnaire for data collection. Methodol...
Open access
Research Article10.9734/ajeba/2025/v25i71907
Objective: This study aims to examine the influence of the variables of brand ambassador, website quality, electronic word of mouth and online customer reviews on purchase decisions. Research Design: This research is a quantitative research, data is collected by distributing onli...
Open access
Research Article10.9734/ajeba/2025/v25i71871
Aims: This study aims to examine the effects of Motivation and Organizational Justice on Employee Performance, with Organizational Citizenship Behavior as a mediating variable. Study design: The research employed a quantitative approach using survey-based method. Place and Durat...
Open access
Research Article10.9734/sajsse/2026/v23i11240