Trisha Mae E. Silva

The Relationship between Service Quality and Service Convenience of a Digital Ordering System in a Fast-Food Chain

Trisha Mae E. Silva, Irish A. Abuloc, Ronald E. Almagro & HELARIA B. CARMONA · South Asian Journal of Social Studies and Economics · 2026

The integration of digital ordering systems in fast-food establishments has transformed customer service by offering faster, more convenient ordering processes. Despite technological advancements, challenges related to system performance, service responsiveness, and information c...