While many studies have argued the importance of destination image, few have examined the impact of tourists' perceptions of wellness tourism destination images, destination relationships and word of mouth. This study provides new insights by examining: i. The impact of health an...
Open access
Research Article10.9734/arjass/2022/v18i230329
Audio marketing is an important part of new media marketing. Its estimated market size increases by 44 times within seven years, and the growth trend of the industry is explosive. However, within a decade of development, there are still many problems to be solved. The purpose of...
Open access
Research Article10.9734/ajess/2021/v22i330534
We-Chat Marketing is a new kind of network marketing model derived from the background of network economy. Recently, many internet companies have been asked to rectify themselves, causing us to pay attention to We-Chat Marketing issues. Therefore, the purpose of this paper is to...
Open access
Research Article10.9734/ajess/2021/v21i330508
New media is becoming more diverse, with more and more users using social media, such as Micro-Blog, for marketing activities. The main purpose of this paper is to explore the definition, problems and countermeasures of micro-blog marketing. This study obtained the data needed fo...
Open access
Research Article10.9734/ajess/2021/v21i330510
This article aims at displaying the basic concepts of livestream, health and wellness tourism, and cooperation and tries to find the possible solutions to the cooperation within livestream and health and wellness tourism. The authors first illustrate why the paper has been presen...
Open access
Research Article10.9734/ajess/2021/v18i130434
This study is aimed at investigating the applications of new media on health and wellness tourism marketing and offer relevant suggestions. Data was collected by depth interview in Sichuan province, southwest China. A total of twelve respondents were conducted. Based on the analy...
Open access
Research Article10.9734/ajess/2021/v16i130394
Health and wellness tourism (HWT) comes from health tourism, which is a form of tourism that maintains and enhances physical and mental health. With the coming of the aging society, government departments are also facing many problems in promoting the development of health touris...
Open access
Research Article10.9734/ajess/2021/v15i230378
Leisure agriculture and educational trip are not new concepts, and their integration may contribute to the sustainable development of leisure agriculture. Therefore, the purpose of this paper is to explore the essence of research tourism, including the significance and function o...
Open access
Research Article10.9734/ajess/2020/v11i330290
The concept of alternative tourism mainly focuses on reducing the impacts to the tourism development on the ecological environment and driving the tourism industry into the direction of the sustainable development through different types of tourism mode (activities), such as agri...
Open access
Research Article10.9734/ajess/2020/v10i330269
China is the second economy of the world while the poverty is a still troubled problem. Fighting poverty within three years was officially issued by the communist party of China in China. The objective of this study is to clarify the relationship between relevant policies and the...
Open access
Research Article10.9734/ajess/2020/v9i330246
The study examines the relationships among perceived value, event satisfaction, event attachment, and revisit intentions in a wine cultural festival context. Data was collected by questionnaire survey at many famous wine tourism sites at Yibin, China and a total of 419 valid samp...
Open access
Research Article10.9734/ajess/2020/v7i330199
The purpose of this study is to investigate the perspectives of attendees on experience authenticity of a wine culture event to assess what drives their revisit intentions. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total o...
Open access
Research Article10.9734/ajess/2020/v6i430183
With the advance of digital technology and Internet technology, the popularity of mobile phones and computers and other terminal equipment, more and more people use the Internet to send and receive information on social media. They’ve engaged in marketing activities and made new...
Open access
Research Article10.9734/ajess/2021/v22i430541
This study aims to investigate smart tourism behavior in wine cultural event, and used valid survey data of 419 tourists in wine cultural event held at Yibin and tested proposed hypotheses undertaken ANOVA. The results showed that the impacts of smart tools on satisfaction, word-...
Open access
Research Article10.9734/ajess/2021/v14i230353
Liangshan Prefecture, located in Sichuan Province in Southwest China, is the largest inhabited area of the Yi ethnic group and is also known as a contiguous impoverished area in the country. Therefore, poverty needs to be addressed through rural revitalization. The purpose of thi...
Open access
Research Article10.9734/ajess/2020/v13i230330