Ujjwal B.

Consumer Preferences for Turmeric Quality Attributes: A Conjoint Analysis in Chamarajanagar District, Karnataka, India

Navyashree B. M., K. B. Vedamurthy, Vaishnavi, Ujjwal B. & Venkataramana M. N. · Journal of Experimental Agriculture International · 2024

Consumer purchasing behaviour, heavily influenced by quality preferences, drives the need to understand the desired quality attributes of turmeric. With the increasing emphasis on health and wellness, there's a growing demand for organic and sustainably sourced turmeric among hea...