Aims: The article aimed to measure the quality of services offered at the agritourism centre to ensure the operational effectiveness of centres as well as the tourist satisfaction. The study uses the SERVQUAL model, which assesses dimensions such as tangibles, reliability, respon...
Open access
Research Article10.9734/ajaees/2024/v42i112596
Aims: The study aimed to identify the determinants of green purchase behaviour of consumers. Methodology: Primary data were collected from the consumers (200) who use at least one green product with an eco-label in Ernakulam District. A purposive sampling was employed to select 1...
Open access
Research Article10.9734/ajaees/2024/v42i12349
Aim: Jackfruit is popularly known as a poor man's fruit in the eastern and southern parts of India. In India, Kerala is the largest jackfruit-producing state. Beyond its nutritional benefits, jackfruit has received attention for its significant environmental and economic benefits...
Open access
Research Article10.9734/ajaees/2024/v42i12342
Aims: India is the world's largest cashew producer, processor, and consumer. For years, India had an unrivalled and unchallenged monopoly on cashew production, processing, and marketing around the world. Considering the promising future of the cashew export market, the study aime...
Open access
Research Article10.9734/ajaees/2022/v40i130835