The Influence of Electronic Banking on Customer Satisfaction in the Tanzanian Banking Industry: A Case of NMB Bank Branches in Morogoro Region, Tanzania
Vena Adam Mwakisoba & Davis Meela · Asian Journal of Economics, Business and Accounting · 2024
The increasing number of digital platforms has allowed financial institutions to gain a competitive advantage and increase their market share. This has also led to developing new banking methods that can improve customer satisfaction. The study aimed to analyze the effect of elec...
Open access
Research Article
10.9734/ajeba/2024/v24i101511